Short Summary of Four Steps To The Epiphany

This is a book about how to build a company around product which solves a certain problem. How to find, validate such problems, how to build a proper product adressing all the issues, how to talk to initial customers and how to build a team which will thrive following such an approach.

The book became classic and this is actually definition of something becoming classic: it doesn’t get outdated. This book is still valid good 17 years after being published and, even more, it still serves as a good book to reflect on.

In very general way it is similar to Venture Deals in regard of providing a thorough and extensive framework to understand and manage complexity in a certain field. It allows to build a system of coordinates for understanding processes and, more importantly, to understand what might be actually happenning in a company given certain facts. Of course it also covers the part what to do with such an understanding.

Another really valuable finding is the Bibliography which may serve an inspiration for a reading list for someone looking to expand the knowledge in areas of business strategy, marketing, law, finance and enterpreneurship in general.

Worth reading to anyone who learned about customer development through articles, courses, lessons and videos and hadn’t read this book yet.


Short summary of Venture Deals

This is a thorough and definitive book giving an overview of how actually venture capital works. It covers fundraising process from data room preparation to M&A deal details (or tips on dealing with Investment Bankers).

But it wasn’t the details on various points of Term Sheets nor prospects of JOBS act or Rule 506 (b) which I find most useful and insightful. It was an overall vision of Deal which emerged in my brain after reading this book. Now I can definetely see the Deal as a beautiful construction of risks, expectations, negotiations and paperwork finlazing the vision which can be rigoriously discussed and bargained about.

Now I see whole story of common and preferred stocks, liquidation preferneces, venture debt and warrants as tools for laying out the prioritization of interests, which are connected to risks which parties are taking on on different stages of a company lifecycle.

And on top of that, authors mention that it can make total sense to play a Fornite match during dull negotions while adversary might be trying to drown you in details.

Worth reading to anyone who’s going to be involved into one more venture deal anytime soon.


Founders at work — short summary

One of the best books about the history of the common internet, how the whole IT sphere was developed, through the interviews of the founders of tech companies. It is unique material of opinions and real life stories of founders companies which made a lot of today commodities.

This is a book, there can be no good short summary for, because every story is unique, but they have something in common. And despite that it can only be highly recommended to read this book, despite the fact that most of the companies were built and sold over 2 decades ago, there are some key insights which can be written down here.

  1. Doing something new and innovative isn’t fun. Usually it takes much more than 40 hours work week. And there is only one way to allocate more time — from sleep.
  2. Business plans are useless. Life is too complicated and the only purpose of writing a business is demonstrating that you are committed enough to do some extra work.
  3. People is everything that matters. Team and connections — this is one of the fundamental things, which if crucial to performing the best.
  4. Users are never speaking of their problems, they are suggesting feature they think can help them.

Why reading matters

Reading matters. Invention of writing let people preserve and pass knowledge and things that matter through generation. So reading was basically designed to save people from making mistakes someone had already made, to save people from going down the paths, which are already explored. But the obvious reason — to gain knowledge and experience which otherwise would be more expensive to gain — is not the only why lots of media advice so much how you can read one book a week.

Reading can help you to form habit of completion, which is extremely important, because conscientiousness, associated with completion by definition,  is the best predictor of many important human outcomes, including mortality, longevity, educational attainment, and a host of criteria related to career success, or at least so stated in «Organized mind».



Thinking, Fast and Slow by Daniel Kahneman

Since even books from Nobel prize laureates need an introduction, in brief: this book worth reading. Humans are known to be illogical and trust instincts up to the point when finding a penny left in a copy machine results in statistically significant improve in the results of life satisfaction questionnaire.

Simple event, such a finding a dime can improve how people feel about their lives — think about more complex and pleasant or not so events, which can occur during one’s life. And, as said in the conclusion, this might be the best takeaway from a book: « recognize the signs that you are in a cognitive minefield, slow down, and ask for reinforcement from your conscious self».



Легко не будет (The Hard Thing About Hard Things) — краткое содержание

Эту книгу написал Бен Хорровиц — один из основателей  Andreessen Horowitz, венчурного фонда, владеющим акциями Facebook, Groupon, «Твиттера», 500px, airbnb и Zynga. Он рассказывает на примере своего опыта по руководству Opsware о том, что технологичный бизнес — это про выживание сильнейшего, а не покупку машин на деньги инвесторов. Рассказывает хорошо, как будто это тот самый разговор в поезде за жизнь, о котором писали основатели «МосИгры» в «Бизнесе как игра».



10 секретов продаж Радмило Лукича

Эту книгу неоднократно и можно даже сказать неустанно рекомендует Антон Гладков, коммерческий директор Aviasales / Jetradar. Когда я её прочитал, я понял почему — книга в крайне сжатой форме излагает базовые вещи, которые нужно знать, чтобы продавать нормально и не выглядеть как продавец с рынка, который хватает прохожих за руки и умоляет купить, или как попрошайка на улице европейского города, который продаёт зажигалку в виде унитаза.